From providing the expertise and customer insight necessary to deliver messaging that informs, educates and connects to the nitty-gritty of planning and execution, I’ve come to understand the dynamics of the marketing ecosystem because I’ve been living and breathing it for the better part of two-decades.
Based on that experience, I know how to recognize what works—and what doesn’t. I understand the difference between sound fundamentals and the latest and greatest overblown ad-speak hype. And as far as the old axiom that a consultant will borrow your watch and tell you what time it is, I’m more than willing to tell you what I think based on proven experience and best practices—in a sweet and charming southern accent.
Or so I’ve been told.